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Hello to Playground v3

Our new AI model focused on graphic design.

Introducing Playground v3

Our new model's focus was to be the best at prompt understanding and control—going beyond aesthetics which has saturated as a benchmark. It outperforms all the most popular image foundation models in its class.

Prompt understanding

Playground v3
88.62
Ideogram-2.0
80.12
Flux-pro
78.69
Midjourney v6.0
64.63
DPG-bench Hard: Results

Superhuman graphic design abilities

In evaluations across popular graphic design categories, users consistently chose PGv3's designs over the similar human-made ones. A sample from those evals is below.

Playground v3 win rate

Logo
67.2%
T-shirt
60.7%
Poster
65.5%
Social media post
66.8%
Cards and invites
68.1%
Stickers
80.5%
Memes
68.3%
Sports Car SigniPhone WallpaperPanda T ShirtOctopus StickerDisco ballDinosaurSkeleton Riding a BikeA sticker that says be a kind humanA B&W drawing of a womanA painting of a woman with the text 'slay queen'A poster with flowers that says never give up on your dreamsA yellow manA halloween witch and pumpkins

Creating an AI graphic designer required new capabilities

Our research focused on improving control over visual communication, typography, color precision, and layout.

What you type is what you get
PGv3 can handle prompts with more detail and longer token lengths than any other image model. In accuracy tests, like DPG-bench Hard, it outperforms all other models by a wide margin. This is due to its LLM-integrated structure and advanced VLM captioning.
For users, this means the model becomes more like a graphic designer and less like a slot machine.
Playground v3
PGv3 captures the full detail of every prompt
Ornate fox sculpture for Playground v3
A close-up photograph of an ornate fox sculpture, inspired by the Day of the Dead (Día de los Muertos) tradition. The fox's face is painted with intricate floral patterns in burnt orange, forest green, and white.
Its eyes are closed, adorned with dark eyelashes framing concentric circles of teal-colored eyeshadow surrounded by burnt orange lace-like trim.
A black nose sits prominently at the center of the face, while stylized black stitching forms a'skull' pattern across the lower part, resembling a traditional 'Day of the Dead' sugar skull design.
The left ear is predominantly black, contrasting sharply with the orange fur, while the right ear retains more of its natural texture. Decorative flowers made from fabric or yarn adorn the top of the head, including large red poppies with black centers, smaller green flowers, cream-colored clusters, and beige blooms.
The background is softly blurred with warm, earthy tones, creating a bokeh effect that enhances the focus on the vibrant details of the fox's face and upper body.
The overall lighting is soft and even, highlighting the textures and colors without casting harsh shadows, contributing to the artistic and festive mood of the piece.
Playground v3
Playground v3
Playground v3
Playground v3
Playground v3
Playground v3
Generate accurate and artistic text

PGv3 excels at generating accurate text in context, making it ideal for everyday design tasks. With a text-synthesis score of 82%, PGv3 outperforms all other SOTA image models on text generation.

Edit complex designs naturally

A great graphic designer blends cultural knowledge, aesthetics, and design principles.

PGv3 shines in all these areas, thanks to its LLM-integrated structure. It understands and follows detailed composition, layout, and style directions, while also grasping cultural references like holidays, memes, celebrities, sports teams, and more.

Just waiting for Halloween
Change text to a pun about skeletons
Just waiting for Christmas
Just waiting for Christmas, santa hat
Just waiting for Christmas, skeleton pun
Introducing Argus for image understanding

Argus is a new vision language model that can describe images better than a human could (or would want to).

VLMs are a key component to improving our image model so that people to control every element of a design.

Get highly accurate captions
Upload image
Arrow pointing to the right
Generated caption
New image
Arrow pointing to the right
You are limitless, styled with arching text
A motivational poster with a retro, psychedelic style features a central purple road leading upwards . The road has white dashed lines running down its length. Surrounding this central element are large, colorful flowers in pastel shades of pink, yellow, blue, orange, and red, arranged symmetrically on both sides. Wavy patterns in amber yellow, light pink, and coral red frame the composition, adding depth and movement. At the top center is a bright yellow sun with radiating stripes in light blue and golden yellow, creating a starburst effect. The sun is partially obscured by stylized clouds in pink and white. The text 'YOU ARE LIMITLESS' is prominently displayed in bold, uppercase letters using a vibrant orange color with a groovy, psychedelic font style. The background consists of alternating bands of sky blue and golden yellow, creating a striped pattern that extends across the entire image. Small white dots dot the design, enhancing the whimsical feel. The overall mood is uplifting, positive, and encouraging, with high contrast, vivid saturation, and bright luminance contributing to an eye-catching, inspirational atmosphere.
You are limitless, styled with flat text
Control colors
precisely
PGv3 offers fine-grained color control, essential for professional graphic design.It can not only apply an overall color palette but also target specific objects with exact colors.
Original
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Build the world's best AI graphic designer with us

We already have millions of users making unique designs every day with PGv3 in our products — and we're just at the beginning of our journey to transform graphic design. If you want to shape the future of design and human communication, get in touch.
Credits
Research
Aleks Kamko
Alexander Visheratin
Bingchen Liu
Chase Lambert
Daiqing Li
Ehsan Akhgari
Joao Souza
Linmiao Xu
Shivam Shrirao
Suhail Doshi
Engineering, Design, Product
Alex Santarelli
Alon Zuman
Chester Cho
David Ferris
Nihanth Subramanya
Patrick Hultquist
Marketing, Legal, Ops, Support
Amelia Salyers
Javier Buitrago
Justin Lau
Lauren Richards