Story behind the name

One of the most challenging aspects of starting a company is finding a name. Not just any name, but a name that truly captures the company’s essence.

ARROW
Our perfect name had to:

 

Tell a story

Have longevity

Be relevant and memorable

Make people think

Reinforce the culture and values of our company

 

After a long search down many winding roads the perfect name finally emerged: Playground.

 

Play:

  • We work (and play) at the world’s greatest playgrounds
  • We work hard, and play hard
  • Our mission is to “Connect people with the ultimate places to play”


Ground:

  • We are centered on the ground - the land we market and sell
  • We offer services from the “ground up” concept to completion
  • Our services are “grounded” by a developer mindset


Our name is the perfect balance of hard and soft – magic and logic – illustrating how our sense of fun and play are balanced by discipline and focus.



 
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